The size, shape and characteristics of the existing retail industry can be used to analyze customer consumption patterns more accurately. In foreign countries, credit cards are generally used for shopping. From this, the customer's address, shopping frequency, shopping quantity, etc. can be found. We can collect information about the customer's place of residence through after-sales service registration, customer intention inquiry, coupons, etc., and then Delineate commerce.
However, for a chain store that has not yet been established, due to the lack of basic information of business statistics, of course, it is impossible to talk about the level of customer support. Therefore, when considering business settings, we can take the lifestyle and relevant factors of the residents in the store area as the starting point, and combined with the daily population flow, we can deeply explore the reasons for the population concentration in the area and the scope of its flow. , use this as basic information to engage in business settings.
Especially for a large-scale chain operation enterprise, its business environment is not like a walking shop like ordinary small stores. Customers may use various means of transportation to come, so its business is a specialty business, so the area where the store is set up is The mobility of people working and studying within the city, the mobility of shoppers, urban planning, population distribution, public transportation, etc. must all be observed, and combined with relevant survey data, use trend analysis to make business settings.
Increasingly intense competitive pressure is driving retailers to continually look for new ways to increase and protect profits. A business intelligence project based on loss prevention and adding a number of additional data sources for analysis such as daily traffic reports, sales, inventory as a consolidation point for data Employees are able to access the latest business data in a self-service format to generate reports and conduct continuous analysis of operations.
Because business is constantly changing, managers need to monitor business performance based on data and reports. Adjust as needed. Flexible reporting capabilities also allow managers to query data to find exactly what they want without having to sift through data and reports that don't. This exceptional flexibility combined with low training requirements gives all managers the tools to manage their stores more effectively.
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